AMD, well known semiconductor company most famous for their manufacture of processors for computers, recently announced that they were forming a division within their company specifically geared towards the market of graphics processor units (or GPU) called the Radeon Technologies Group. The reason AMD gave for forming this new division is to “strengthen performance in traditional graphics markets and establish initiatives” in the industry.
Lisa Su, AMD’s president and CEO said in a statement:
With the creation of the Radeon Technologies Group we are putting in place a more agile, vertically integrated graphics organization focused on solidifying our position as the graphics industry leader, recapturing profitable share across traditional graphics markets, and staking leadership positions in new markets such as virtual and augmented reality.
AMD has had their eye on graphics processors for a while, acquiring the Radeon name and technology when they bought ATI back in 2006, and is most recently the CPU and graphics hardware found in both the Xbox One and Playstation 4.